How to stand out among a sea of online businesses?
Your logo is the prime identity of your business; it’s the first thing that people would relate to when they think of your company. It also acts as a reminder to your business/brand recognition and in most cases, it’s the first thing your customers will remember. To your future clients, your logo acts as a medium to make them connect with your brand.
When it comes to making your business stand out in the virtual online world, a logo is what you need. Your chances of being remembered are pretty high when your company logo is more appealing than that of your competitors. Everyone recognizes the logos of big brands like Apple, Coca Cola, Kingfisher, Mercedes, and Audi because they have logos that stand out from the crowd.
There is an adage that says, “A picture is worth a thousand words”, and that seems to be very true in case of logos. However, there are a few important factors to be considered when designing a logo for your business. Here are some tips to design an eye-catching logo that will leave a lasting impression on your customers’ minds.
#1. Keep it simple
The secret of a successful logo lies in its simplicity more than anything else. Come on, there is no point in designing a logo that is complex and hard to remember. People will talk about and appreciate logos that are easy and appealing. The bitten apple logo of Apple and the curvy red letters of Coca Cola are some iconic examples of simple logos that became very popular. Simple designs are believed to be easily digested and remembered for long as opposed to complex designs.
#2. Be Consistent
Your logo is the voice of your brand. That is what communicates your idea, principles, and values to the people. So it’s important that your logo design is consistent throughout. Having too many colors or multiple font styles in the same logo might make it look unappealing to the audiences’ eyes. It also distracts viewers from perceiving your company’s motto. Consider the logo of Apple – it’s simple, consistent, and easily recognizable. The company shows technology at ease with one simple logo. To spread the word about your business, you need a logo that is consistent.
#3. Be Memorable
By keeping your brand logo simple and consistent, you’re making it more memorable. Once you manage to make your logo memorable, it’s likely that your potential customers are going to return to your site when they are in need of your services. Once they’re on your site, you stand a better chance of showcasing your USPs and converting them into paying customers.
However, let’s also keep in mind that being simple is different from being completely memorable. Consider the world-famous logo of Disney in which the company has used consistent colors and font style but variation in the alphabetical structure. That makes it complex to read but the logo went on to become one of the most memorable of its kind in a sea of millions of others.
#4. Being exceptionally Remarkable
Just like a billionaire’s house that has a beautiful mix of everything to leave the visitor mesmerized, make sure your logo is unique and one of its kind. This characteristic may not be particularly important for established brands that are tweaking its logo but it’s a vital factor for startups that are looking to create a first good impression with their logos.
#5. Choice of colors
Colors have a psychological impact on the readers’ mind and eyes and the effect varies from people to people based on their gender. For instance, youngsters will love to see vibrant colors that get them excited to talk about your design whereas aged people will love more of classical designs with shades of black and white that remind them of their generation. Make sure you pick and play with the colors by factoring in the gender and taste of your prospects.
#6. Imitate but in Limits
Most of the logos that we see on the Internet are inspired and improvised from others. Imitation is a lazy and smart way to create an impressive logo and it sure isn’t a bad idea when you’re looking to go with the trend. Copying font styles or colors is okay, but make sure you use your own creativity in the core design of the logo.
#7. Ask for Opinions
As someone who has planned the design and sketch of your logo, you might not be the best person to judge your own output. In that case, it helps to get some feedback. Consult your family, friends, and colleagues to get a fresh viewpoint on your brand logo and make the necessary improvements to make your logo look better.
#8. Choose the Font
Writings are better remembered and recognized when they’re displayed in attractive fonts. Make sure you go with a single font and fewer colors instead of multiple font styles and more colors. As a rule of thumb, make it a point to stick to one or two fonts.
#9. Match it with your Brand
Thanks to online design tools, there are countless fonts, Picsart, shapes, sizes, and colors to choose from. However, creating an iconic logo requires out-of-the-box thinking. Make sure the elements that you choose aligns with the ideology of your business.
This refers to the unused space surrounding your logo. Take a look at the Ubuntu logo which uses neat spacing between letters and the icon above. It adds to the clarity of your logo and makes it stand out from other cluttered logos.
#11. Distinguish the letters
It can be a great idea to use different colors to showcase the two halves of your logo. Take a look at the FedEx logo which uses two different colors to differentiate its alphabets “Fed” and “Ex” to leave a lasting impression on visitors.
These are some of the most important factors that you need to consider before designing your company logo. After all, your logo is going to be the voice of your brand, and you sure don’t want to mess with it.